The stand-up comic, whose special has gone viral, takes issue with how some South Asians like Hari Kondabolu portray their experience in the United States.
When “The Simpsons” stopped using the Indian convenience store owner Apu in new episodes, many saw it as a hard-won victory against cultural stereotypes. The Indian American comic Akaash Singh was not one of them. In fact, he was upset about it — and as stand-ups do, he brought that onstage.
“Here is a brown man married to a beautiful brown woman, owns his own business, selling overpriced products to unwitting white people,” he said, building momentum at the start of his 20-minute debut special, “Bring Back Apu,” released on YouTube a month ago. “Apu is not racist. He’s the American dream.”
Singh, 38, hit a nerve, racking up one million views in a week. (It’s now approaching 1.5 million.) The special never mentions the comic Hari Kondabolu by name, but it is a response to a public conversation kicked off by his cutting critiques of “The Simpsons,” which did more than anything else to lead to the removal of the character. Kondabolu started criticizing Apu on late-night television in 2012 and, five years later, built it into a documentary, “The Problem With Apu,” fleshing out the argument that Apu was a modern-day minstrel figure. After avoiding the issue for a while, Hank Azaria, the white actor who voiced Apu for decades, apologized and refused to play the character.
Even a decade ago, there were few South Asian voices getting attention in mainstream American comedy. Not only are there more now, but there are enough to reflect sharp divides among them. In a 2019 special, Aziz Ansari mocked the fact that Apu being played by a white person was only lately becoming controversial. “Why didn’t anyone say anything 30 years ago?” he asked, then answered his own question. “Because Indian people could only say something like four years ago, OK? We’ve had a slow rise in the culture.”
Singh and Kondabolu have a lot in common: both comics are around the same age; both passionately cite their parents in their arguments about Apu and believe that representation matters. “The Simpsons” was important to Singh, he told me, in part because it was the only show of his childhood to portray a happy, loving Indian couple.
What he saw onscreen as a boy “was always an Indian guy who can’t get a girl to save his life or an Indian girl who is supposed to marry an Indian guy but falls in love with someone else,” he said in an interview at Alice’s Tea Cup on the Upper West Side. “With Apu, finally there was one. It was an arranged marriage and he was in love with her. Arranged marriages where people are in love happen. A lot of Indian people I know.”
Kondabolu did not respond to a request for an interview. But in a recent conversation with the author Wajahat Ali at the Bell House in Brooklyn, Kondabolu was asked how he responded to South Asians who were unhappy about the loss of Apu. He said that while of course Apu had positive characteristics, the source of the comedy, the reason people laughed, was the accent. As he put it in his documentary, that is “a white guy doing an impression of a white guy making fun of my father.”
Singh said that he wasn’t necessarily offended by comic accents and even thought Azaria did a better one than most “brown comics I know.” But he added that the accent shouldn’t outweigh the rest of the character. “A lot of my brown acting friends refuse to do a role that has an accent. I don’t understand that,” he said. “Your parents have that accent. That accent is beautiful. My issue is: What are the jokes behind that accent?”
When Singh evokes the immigrant generation in his special, it is to soberly lament the loss of their values. He contrasts the South Asians who talk about the racism of “The Simpsons” with the self-reliance of the older generation. “I don’t remember being raised on this stuff by our parents,” he told me. “The mentality everyone I knew had was keep your head down, do the work, everything will work out.”
He said he was angry in part because “the industry seemed to reward these stories.” He added pointedly that South Asians in America were not oppressed the way Black people or homosexuals have been. “This is a struggle that you are using to get ahead,” he said about his peers, “but it’s not a real struggle.”
There’s something decidedly old-fashioned about Singh’s argument. He’s a comic proud to tell you that he doesn’t drink or do drugs and that he waited to have sex until his 30s, with the woman who became his wife. He also said he might be out of touch, which is why he brings up on his special that he’s from the 1990s. But there is an audience for this kind of comic attack on progressive critiques, one that comedians have been exploiting onstage and in podcasts. Joe Rogan is the most notorious example, but there is a constellation of popular podcasts around him, including Flagrant 2, with Andrew Schulz and Singh as hosts.
Singh heatedly balked when I suggested he was part of an “anti-woke” comedy scene. He described himself as a moderate who leans left, but conceded that he spent more time mocking progressives on his podcast. Then again, in reaction to Senator Ted Cruz tweeting out a link to the Apu special, Singh said “I hate him,” noting that his parents had no running water or heat around the time of the power crisis in Texas when Cruz fled to Cancun.
Growing up in Dallas, Singh said, and being surrounded by loud Texas conservatives pushed him to be a liberal; after moving to New York in 2008 to pursue comedy, those on the left pushed him in the opposite direction. When I ask if he ever worried about only being reactive, he brushed off the question, saying that is essential to his comedy. Singh is open about how liberal politics can be a good foil. When he appeared on Rogan’s podcast, he defended “woke” people. “Without them,” he asked the host, “what are we?”
Singh said he even dabbled in what he described as victimhood in 2018, when he said he was going broke. “I tried to sell a special that had a little bit of that, a little sob story,” he said. “It was about going to India and connecting with my culture. It’s in the same vein of white people going, ‘This is so authentic.’ It didn’t work.”
“Bring Back Apu” did. Singh said he recently sold out a 500-seat show at the Irvine Improv in Southern California.
Singh is quick to compliment Kondabolu, who he said reached out to him after hearing him on a podcast. “He said I implied he didn’t work hard and I said I don’t think that at all,” Singh said, praising Kondabolu’s joke writing and work ethic. “My issue is with your mentality,” Singh said he told his fellow comic. “The victimhood mentality. The mentality weakens us as a people.”
“There’s merit to both sides,” Singh said. “I’m not completely right, as much as I would love to be.”
